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Brand  ·  PR  ·  Content Strategy

SHAURYA YASHU

I give life to the DEAD.
Brands, campaigns, stories — if it should be seen, I will make sure it is.

See the Work ↓
Brand Management✦ Content Strategy✦ PR & Communications✦ Social Media✦ Campaign Planning✦ Event Execution✦ Influencer Outreach✦ Brand Management✦ Content Strategy✦ PR & Communications✦ Social Media✦ Campaign Planning✦ Event Execution✦ Influencer Outreach✦

THE PAUSE
IS THE
POINT.

Not interested in content that gets scrolled past. Obsessed with the kind that makes someone stop mid-thumb, watch to the end, and hit repost without thinking about it. That two-second moment of "wait, what was that" — that is what every brief gets built towards.

Worked across content strategy, social media, brand activation, influencer outreach, and live events. Currently at Commonwealth Bank of Australia.

Selected Work

CAMPAIGNS THAT
SHOULDN'T
EXIST, YET.

01 — BRAND MANAGEMENT

Mock Campaign

NYKAA
BEAUTY FOR ALL
OR NONE.

"Beauty has never belonged to one gender. Nykaa should reflect that."

A full repositioning campaign for Nykaa — moving India's biggest beauty platform beyond its gendered split. Built for the Gen Z customer that Nykaa is currently leaving at the door.

View Campaign →

02 — CONTENT STRATEGY

Social Media Strategy

DIET COKE
INDIA

"The brand has personality. The account doesn't. That's the gap."

A full social media audit and revamp — new tone of voice, content mix, 2-week calendar, and visual direction built for The Conscious Choice Crowd.

View Strategy →

03 — PR & COMMUNICATIONS

Press Release

SPRITE × SMIRNOFF
WE TIED
THE KNOT.

"The collab India has been making at every wedding for years. Now official."

A fictional brand collaboration press release built entirely on an open secret. No pretending this is new. Just two brands that finally decided to show up together.

View Press Release →

About Me

I THINK IN
CAMPAIGNS.

Shaurya Yashu

"Give me a brand that nobody is talking about — and I will find the way in."

Marketing is not just a job I want — it is the thing I have been doing since I first stepped into a college fest and figured out how to get 10,000 people through the door.

Worked across content strategy, social media, brand activation, influencer outreach, and live event execution. I coordinate, create, and make things happen.

What I bring is hunger, a genuine obsession with how brands communicate, and the ability to execute without needing to be told twice. Not here to clock in. Here to build something.

Brands I admire

Red Bull Maybelline Zomato boAt Nike Diet Coke

Where I've Been

EXPERIENCE
THAT SHAPED IT.

Commonwealth Bank
Associate Apprentice
Jan 2026 — Present
Batoony Rocks
Social Media & Content Intern
Oct 2025 — Dec 2025
BrandAid Events
Client Coordination & Operations
Jun 2024 — Nov 2024
VEDA
Brand Management Intern
Jun 2023 — Jul 2023
CollegeTips.in
Marketing Intern
May 2023 — Jun 2023
Zersey Infotek
Digital Marketing Intern
May 2023 — Jun 2023
7× Best Manager✦ 10,000+ Footfall Events✦ Official Emcee✦ 10+ Intercollegiate Competitions✦ Public Speaking Club Coordinator✦ 7× Best Manager✦ 10,000+ Footfall Events✦ Official Emcee✦ 10+ Intercollegiate Competitions✦ Public Speaking Club Coordinator✦

Get In Touch

LET'S
TALK.

yashushaurya.2407@gmail.com

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